Former publicist for John Lennon & Yoko Ono
(more name dropping upon request)~
MANAGEMENT: PUBLICITY, PROMOTION, ENDORSEMENTS/SPONSORSHIP, BOOKINGS.
THOUGHTFUL NEGOTIATION OF ALL CONTRACTS/RECORD LABELS/ETC. WANT TO BE ON TV, FILM, OR JUST GET SOME NICE PRESS... LET ME KNOW. WORKING WITH MUSICIANS, MODELS, AND ACTORS
A brief synopsis of my promotion of music: My incorporated PR/Publicity Firm was called Low Key Enterprises, Inc. I was CEO & Director. This was established right after working as Publicist for John Lennon & Yoko Ono on Double Fantasy. My subsequent clients included The Channel Club (the largest rock club in Boston for quite a while) and handling regional advertising/publicity/radio/tv/print media interviews, and including many artists - to name a few- John Mellencamp,Evan Dando & The Lemonheads, The Band (formerly backing Bob Dylan, but becoming stars in their own right, esp. commemorated in the major motion picture "The Last Waltz", directed by Martin Scorcsese), The New Riders of the Purple Sage (members included musicians from The Grateful Dead), Paul Weller & his band, The Jam, Robert Palmer, Mission of Burma, Nervous Eaters, Little Feat (formerly backing Robert Palmer, but became a major act on their own), Commander Cody and His Lost Planet Airmen, Til Tuesday, featuring Aimee Mann, Wendy O and The Plasmatics, The Specials, Squeeze, Beebe Buell, Madness, Bob Marley, members of Aerosmith, Gang of Five, Human Sexual Response, The Rings, Shane Champaigne, Treat Her Right, The Plimsouls (featured in the film, Valley Girls with Nicholas Cage), The Cars, The Cure, Ray Davies of The Kinks, and many more.
I have also been involved with arranging commercial soundtracks, corporate communications, benefits, and wrote the advertising campaigns for Guinness ("brilliant", when my brother was CEO), worked with Replogle Globes (founded by my family - the world's largest manufacturers of globes). Hot House Press ( my father's post-retirement publishing business), and Rainmaker & Sparky's Garage, two advertising agencies owned by my brother, Bill, before he sold to Qorvis Communications, one of the premiere PR firms in the USA... He is still engaged with them as director of advertising. I am currently self-employed by my name solely, as a freelance Publicist. I find that my connections established with the music community on Myspace is more effective than any other dot com I have had. My one on one connections with clientele is what differentiates me from so many faceless/nameless people assigned to tasks in the ordinary publicity firm. I am well known, well respected, and well liked. Which is why people pick up the phone when I call, read my press releases, and generally give me the time of day, knowing that I only represent artists and causes worthy of attention. And like the name of my initial corporation, I still take a 'low key' approach to promotion and publicity, because it is always the high road to the transfer of enthusiasm. 781-378-2039 USA
RockManagementUSA@gmail.com
In 1975, I worked for Public Television in Manhattan
while a senior at prep school. I got a semesters' credit for writing a journal about my experience. The station, WNET/13, offered me the opportunity to work with an Emmy Award winning Producer as a Research Assistant.
(Thank you, Bill Moyers, for helping to open that door)~
One day while returning from an assignment, I was walking down Central Park South when I heard a voice engaged in conversation behind me which sounded oddly familiar.
I turned to see who it was.
The voice belonged to the unmistakable fellow in the white suit wearing wire rimmed glasses, who'd been talking to a businessman in a dark suit.
"It wouldn't be John Lennon, would it?" I inquired.
"Well if it isn't," he quipped, "I haven't got me head screwed on right."
At that I laughed and shook his hand saying,
"How do you maintain your anonymity walking down the street like this?"
To which Lennon replied,
"I'm alright 'til I meet someone like you."
Cut to 1979/1980...
I went on to College and upon graduation landed a job in television in Hollywood. I worked as a Production Assistant and Script Editor on a couple of Norman Lear sit-coms.
One night I was introduced to an attractive woman at a party who happened to be a headhunter in the entertainment industry. She persuaded me to send her a resume and subsequently would phone on a number of occassions to inform me of exciting new opportunities I might like to pursue.
When one of them involved working with John and Yoko on their latest recording, I decided to follow through.
So, five years after our initial encounter, and Yoko's okay to my astrological chart, I was hanging out with John, Yoko, & the band (hi to Earl Slick),
and getting paid for it.
I flew to Manhattan to sit in on the recording of Double Fantasy at the Hit Factory,
and to work as their Publicist on the project.
When John and I sat down to have dinner together (beer & sushi), I told him the story of how we'd met years earlier and our brief dialogue.
He laughed and said, "Sounds typical." Referring to the exchange as something he would likely say.
How truly untypical that fate would bring us together again...
I am forever grateful to John & Yoko for giving me my start in the music business.
Since then, I have had the pleasure of promoting the following musicians:
Robert Palmer, The Band, Evan Dando & The Lemonheads, Paul Weller & The Jam, Steel Pulse, The New Riders of the Purple Sage, Aimee Mann & Til Tuesday, Ray Davies/The Kinks, Jools Holland, Wendy O. & The Plasmatics, Echo & The Bunnymen, Madness, The Pixies, The Cars, Psychedelic Furs, John Mellencamp, Commander Cody & The Lost Planet Airmen, Black Flag, Duran Duran...to name a few.
I am also a singer and harmonica player myself.
Please contact us if you are interested in exploring options for furthering your own career.
Cheers,
Bruce
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